Boston Herald, By Greg Turner
Dr. Dre wants Red Sox [team stats] Nation to listen up.The hip-hop hero will unveil a new version of his Beats by Dr. Dre headphones during tomorrow’s Opening Day festivities at Fenway Park [map]. The high-end, noise-cancelling headsets sport the Sox logo and blue-and-red design.Dre is known for his 1992 album “The Chronic” and for producing hits with rappers such as Eminem and 50 Cent. Dre and Jimmy Iovine, chairman of Interscope Geffen A&M Records, launched the $350 Beats headphones with Monster Cable Products in 2008.The latest version will be the venture’s first sports-branded product available to the public. Monster has made custom Beats headphones for Cleveland Cavaliers star Lebron James and the Los Angeles Lakers’ Kobe Bryant.Monster and Dre’s last big product launch was in January when they unveiled an in-ear version designed by music and fashion star Sean “Diddy” Combs.
Simply genius. I'm not sure which I'm more excited about. The new song "Under Pressure" Jimmy Iovine mentions by Dre. and Jay-Z, or the Soxphones? Both are giving me a chub.
The phones are rumored to be retailing at $399, and will be available soon through Apple, Beatsbydre.com, and BestBuy.
I'll add them to my Xmas list right under the iPad.
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